Scott Sasso is a trailblazer in the world of streetwear fashion. Known for founding the influential brand 10.Deep, he has played a significant role in shaping urban fashion and defining the independent streetwear movement. From his humble beginnings in New York to becoming a respected creative entrepreneur, Sasso’s legacy is one of innovation, rebellion, and authenticity.
Scott Sasso Profile Biographie Table
| Attribute | Details |
| Full Name | Scott Sasso |
| Known For | Founder of 10.Deep |
| Date of Birth | Not Publicly Disclosed |
| Place of Birth | New York City, USA |
| Nationality | American |
| Education | Parsons School of Design (Alumnus) |
| Profession | Fashion Designer, Entrepreneur |
| Notable Brand | 10.Deep |
| Years Active | 1995 – Present |
| Social Presence | Prefers low-profile, brand-focused |
The Early Days of Scott Sasso
Scott Sasso’s journey into fashion began in New York City in the 1990s. A graduate of Parsons School of Design, Sasso developed a passion for design and hip-hop culture during a time when streetwear was still in its infancy. Unlike others who chased mainstream fashion, Sasso focused on the authenticity and spirit of urban youth.
Founding of 10.Deep
In 1995, Scott Sasso launched 10.Deep from his bedroom. The name symbolized strength and unity—”10 fingers make a fist.” He handled everything himself—from the designs to printing and marketing. The brand quickly gained popularity for its bold graphics, distinctive style, and DIY ethos.
10.Deep became a representation of subcultures—skaters, rappers, and rebels who didn’t fit into commercial molds. It offered an alternative voice in a fashion world dominated by mega-brands.
10.Deep’s Rise in Streetwear Culture
By the early 2000s, 10.Deep had become a leading independent streetwear label. Scott Sasso’s ability to fuse underground aesthetics with quality clothing helped build a loyal fan base. Unlike other brands that chased trends, 10.Deep remained rooted in authenticity.
As streetwear exploded globally, 10.Deep maintained its niche by resisting mass appeal and focusing on community-driven culture. Sasso’s emphasis on storytelling, limited drops, and avoiding hype-driven marketing kept the brand relevant and respected.
Scott Sasso’s Design Philosophy
Scott Sasso believes fashion should reflect culture, individuality, and resistance to conformity. His collections often blend bold prints, military influences, and messages drawn from politics and music. Unlike many designers, Sasso rarely sought the limelight. He preferred letting the brand speak for itself.
He once said in interviews that “style is personal and political.” This mindset shaped not just 10.Deep, but helped define streetwear as more than just fashion—it was a statement.
Influence on Hip-Hop and Pop Culture
Throughout the 2000s and 2010s, 10.Deep was worn by artists such as Kid Cudi, Wale, The Cool Kids, and Vince Staples. The brand became synonymous with authenticity in a world where many were selling out to corporate fashion.
Scott Sasso’s low-profile leadership made him a bit of an enigma, but his work resonated loudly. He proved that one doesn’t need celebrity status to make a global impact in fashion.
Transition and the Modern Era
While Sasso remains involved with the direction of 10.Deep, he has scaled back his public presence. The brand continues to release collections that reflect its original values. Many in the fashion world credit Scott Sasso with laying the foundation for the streetwear revolution that led to billion-dollar brands like Supreme, BAPE, and Off-White.
Sasso’s legacy is not only about fashion—it’s about independence, creative control, and staying true to one’s roots.
Scott Sasso’s Impact and Legacy
Today, Scott Sasso is seen as a quiet giant of streetwear. His influence extends far beyond 10.Deep. New generations of designers and brand founders cite him as an inspiration for building something authentic without compromise.
While he avoids the spotlight, his creations continue to speak volumes. Scott Sasso’s story is a masterclass in staying genuine in an industry that often chases flash over substance.
Conclusion
Scott Sasso remains one of streetwear’s most respected figures. Through 10.Deep, he offered more than clothes—he gave identity to the voiceless. His legacy is proof that true influence doesn’t require loud promotion. Sometimes, a focused vision and a strong community are enough to build an empire.
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FAQs About Scott Sasso
Scott Sasso is the founder of the streetwear brand 10.Deep and is known for pioneering independent urban fashion since the 1990s.
He is best known for creating 10.Deep, a brand that became an icon in underground streetwear and hip-hop culture.
Scott Sasso maintains a low public profile and is not personally active on social media. Most updates come via the 10.Deep official platforms.
10.Deep was founded in 1995 by Scott Sasso while he was still in New York, designing and producing from his bedroom.
His dedication to independent design, cultural relevance, and community-building helped shape the modern streetwear movement.